The AAO congratulates Emmitt Smith, who was one of seven football greats inducted into the Pro Football Hall of Fame on Saturday in Canton, Ohio. Smith is a spokesperson for the AAO on sport safety and the use of mouth guards.
The NFL's all-time leading rusher, Smith is a three-time Super Bowl champion and the only player in the NFL to win the Super Bowl and the Super Bowl MVP and NFL MVP awards in the same year (1993). Smith, who played for the Dallas Cowboys and the Arizona Cardinals, also was a 2006 winning contestant on the ABC show, "Dancing with the Stars."
In conjunction with the 2010 Super Bowl in February, Smith helped launch the AAO’s “Play It Safe” program, speaking at a Miami school and appearing in more than 20 local and national media interviews. Smith has helped the AAO spread the message that sports gear such as mouth guards can make a big difference in reducing or preventing sports injuries. Smith also appears on the AAO Sport Safety/Play It Safe Web site, designed to educate parents about the importance of sport safety and facial protection. The site includes a poster featuring Smith, free for download by AAO members and the public. (Scroll to the bottom of the page to download the poster).
The poster can be useful for increasing awareness of an orthodontic practice. Send copies to local dental offices, pediatricians and youth sports organizations. Link the AAO Sport Safety/Play It Safe Web site to your practice Web site and/or Facebook fan page (the URL is http://www.braces.org/sportsafety/). Do the same with the AAO sport safety "Bubble Wrap" video. The video can be accessed along with many other AAO members' sport safety promotional ideas and tools at http://www.aaoinfo.org/MyPractice/Marketing/April-is-National-Facial-Protection-Month.cfm (log-in will be required).
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